1. Beginning with the history of Cranial Fracture Recordings, what were your reasons behind starting the label and what were your thoughts behind the name?
The main reason for starting the label is to release our own music and also release quality music that we like and fully believe in 100% in all its forms; something that we would buy ourselves.
Name / Cranial Fracture
Concept: Cranial Fracture Recordings stands for music, which aims to fracture the skull and infect the brain.
This can come from a wide variety of sounds ...the main concept is that we release music with substance and content.

2. How much research was needed for you to be certain this was a good move?
There was a lot of planning involved initially in starting up, but now the label is running like a well-oiled machine with plans for many more future releases.

3. Is the label going to focus solely on Industrial music?
The musical focus and direction of the label is best represented by the 'Dissonant Structures' compilation. There is a lot of variety there without being categorized solely as 'industrial music'...there will be a great variety of the so called 'sub-genres' of 'industrial' whether it be dancefloor material, harsh noise or experimental soundscapes or whatever the listener wants to call it. We don't like focusing too much on genres and subgenres and names; we let the music speak for itself.

4. You will be using the label to eventually promote your own bands, can you tell us a little more about these projects?
Suture F: experimentations combining field recordings with conceptual works.
DVT is a manifestation of the world in conflict and personal expression..but there are no explicit messages and takes no political stance. The music is very dark and menacing machine: harsh noise, power electronics, dark ambient, death industrial, call it whatever..it has many facets and can manifest itself in various forms.
Scalar: Abstract futuristic electronica. This is not really emotional music; focusing more on science, space, technology and machinery and what possibilities the future holds.

5. The first and only release so far on the label is the “Dissonant Structures” compilation. Some bands featured are from well-known labels and others seem to be new and unsigned, how did you come across many of these new acts?
We announced we were doing a compilation on various websites (such as Recycle Your Ears and Industrial.Org) and people just started sending us material. We were amazed by the really positive response we received from artists, both the well-known ones like Dive, and the newcomers.

6. How successful do you feel the promotion has been for this release?
We've been happy with it. We've mainly been using the internet; news postings, website updates etc. We feel it’s the best way to do things. We will shortly be doing a release party at a club in Sydney, which should be fun.

7. Will this type of compilation release be a regular feature for Cranial Fracture?
There is a good likelihood of possibly another label compilation in the future, but there are no current plans for it at the moment.

8. Do you find that the other labels within the genre are relatively easy to interact with?
Yes! We have very close ties with the labels we work with.

9. Distribution… I see Ground Under Productions cover Australian soil, what about the rest of the world?
Yes they are doing a good job promoting the more underground forms of electronic music to a wider audience. Both GUP and Cranial Fracture have established trades / distribution deals with other labels and distributors, including Metropolis, DSBP, Frozen Empire, Dragon Flight, Annihilvs, etc.

10. So…what is planned next?
The next few releases will be:
A re-release of the Navicon Torture Technologies album "Power Romance"
DVT album: "Insurrection"
Scalar album: "Abstract Formulations"

11. Have you set yourselves any specific targets to reach over time?
We will keep enjoying ourselves, and keep releasing and distributing our music and also artists and labels with similar mindsets.

12. What do you see as the biggest threat to a small label such as yours?
Being a small label has its advantages of being independent from any outside forces. However it can be a bit tough, because few people have heard of you. For example, some people are only interested in releases from big or well-known labels. They assume that a release by a big label must be good music, and a release by a small or unknown label must be crap. This is a very mistaken attitude, and we hope to change it, but it can make starting up a label difficult.

13. What are your views on the media (papers, mags, radio..) coverage in Australia, regarding their support towards Industrial music?
The support has been great from some independent radio DJs. However, national radio and street press coverage of industrial music in Australia is virtually non-existant, which is frustrating.

14. …and what about the clubs, have many DJ’s given you feedback?
The clubs are very good. DJs are mainly supportive of what we do.

15. Any final words for our readers?
Thanks for reading and stay wired! Look out for more Cranial Fracture releases in the very near future. Check the website for details!